The best TVs 2023

Experience your favourite films, TV shows and games like never before with the very best TVs of the year.

several of the best TVs of 2023

by Ryan Houghton |
Updated on

This year continues to be an important one for television enthusiasts and consumers alike. Some of the best TVs we've ever seen have hit the market. Breakthrough technologies, like stunning QLED and OLED TVs, have dropped massively in price lately. We've seen lots of support for next-generation gaming consoles too. But with so many sizes, screen types and internal gadgetry on offer, it's no wonder that finding the best TV for you can be a slightly daunting task. That's where we come in.

Size really is everything when it comes to making the right choice. Screens from a modest 43-inch television all the way up to 60-inch TVs and beyond will each deliver a different experience that's well suited to the space you have available. But it's not as simple as just buying the biggest one your budget can stretch to - we've put together a guide to this, and more, at the end of the article.

The best TVs shortlist

Best smart TV of the year - Samsung S95B QD OLED 4K Smart TV
Best OLED TV for gaming - LG C2 OLED 55-inch TV
Best 65-inch smart TV under £1,000 - Philips 65PUS7906/12 65-Inch 4K LED TV
Best budget smart TV - Samsung BU8500 43-inch TV
Best 8K smart TV - Samsung QN700B 55-inch TV

As a rule of thumb, the best TV is always going to be a smart TV these days. Hundreds of channels offer hit shows like the excellent Somebody I Used to Know on Amazon Prime. Paramount+ and Disney+ have launched their new takes on Star Trek and Star Wars. There's always something to watch. But what is a smart TV, and how can you guarantee that your new TV can deliver what you want to watch? There always seems to be a massive range of common streaming apps and catchup services included on the best smart TVs, but the truth is not all of them will offer absolutely everything. And what if you're all about getting the best OLED TV for gaming?

So, to help you choose, we've selected our favourites from the best TV brands like Samsung, LG, Hisense, and Philips. Whether it's kicking back for an adrenaline-pumping action film, binge-watching hours of your favourite show, or an all-night session on a gaming TV, we've got you well and truly covered. The best TVs of 2023, and the most stunning audiovisual experience your living room will ever see, await you below.

The Best Smart TVs 2023

Best smart TV of the year

So, why has Samsung's utterly brilliant S95B taken our top spot? Well, it's a real breakthrough in TV tech that's shaken up the TV market as we know it. The decision between QLED and OLED has always been a tough one - colour or contrast? Speed or brightness? Both QLED and OLED have their advantages and disadvantages, but now we don't even have to choose. And we think this is a welcome development in both simplifying choice and amping up picture quality.

Samsung's S95B is a combination of both Quantum Dot and OLED technology, so we truly get the best of both worlds. Gone is the backlight, and gone is the dim-looking OLED screen. Instead, the S95B has an incredible 120 Hz refresh rate, up to 2,000 nits of brightness, thanks to the excellent QLED TV quality and those pure OLED dark tones that never fail to look amazing.

Pros

  • Incredible QD OLED technology
  • Fantastic refresh rate
  • Great gaming performance

Cons

  • Lacking Dolby Vision

Best OLED TV for gaming

Possibly one of the greatest gaming TVs ever made, LG's C2 OLED TV goes full throttle when it comes to giving their flagship OLED some seriously incredible specs.

With a response time of 1 ms (1/9th of Samsung's S95B's response time), 120 Hz and support for both AMD and NVIDIA-based games, we think this is the TV to beat when it comes to delivering the most grunt for gaming.

Paired with some terrific 40 W speakers, a plethora of real-time AI picture-enhancing tech to further heighten your gaming experience, and that oh-so-stunning OLED TV screen, and you've got yourself an unbeatable gaming giant that'll remain unbeaten for years to come.

Pros

  • One of the fastest displays ever made
  • Fantastic picture quality
  • Total console support with G-Sync and FreeSync tech

Cons

  • Extremely hard to fault

Best 65-inch TV under £1,000

Immerse yourself in the feeling of sitting field-side this year with one of the most exciting yet affordably priced 4K televisions on the market.

Ambilight, Dolby Vision, Dolby Atmos and a whole range of QOL features for you to enjoy, all for less than £700. Our experts agreed that this whopping 65-inch television is perfect for capturing the dramatic highs and lows of football, the action of your favourite TV show, or even the heart-pumping combat of action games - largely due to the Ambilight feature.

A fantastic budget 4K TV from Philips to truly bring your home cinema up to date well into the future.

Pros

  • Enormous 4K screen at an affordable price
  • Dolby Atmos support for a stadium feel
  • Easy to use

Cons

  • Not as loud as higher-end TVs
  • Standard refresh rate

Best budget smart TV

Affordably priced without majorly cutting back on Samsung's renowned quality - the BU8500 is a simply beautiful display, perfect for taking the centre stage of your lounge.

As an incredible 43-inch TV, the BU8500 may not be the largest television on the market, but we think the visual impact it brings to the table is nothing short of jaw-dropping for the price.

Utilising its tear-inducing Crystal HD technology, reasonably mimicking the depth and rich colour of OLED technology without the hefty price tag - the Samsung BU8500 is made for cinema lovers - from its easy-to-use home screen to its Object Tracking Sound audio technology, this is one budget television you simply cannot ignore.

Pros

  • Unbeatable budget TV
  • Gorgeous picture
  • Minimalist design

Cons

  • Lacking some of the refinement of higher-end TVs

Best home cinema smart TV

Bringing the scale, sound and picture of the cinema home is no easy feat, yet luckily for us, Samsung's QE65 Neo QLED is an all-in-one cinematic powerhouse, with a mammoth 65-inch Neo-QLED screen and 60 W speakers to shake the room and then some.

Neo-QLED is essentially a more refined version of a QLED TV, with ever finer diodes for greater brightness and colour range. Colourful, ultra-fast, and loud - there's not much else you could ever want out of a television.

Samsung pulls no brakes when it comes to delivering the perfect cinematic experience all in one giant house-shaking display. And with a remarkable 120Hz refresh rate, even gamers will be truly satisfied.

Pros

  • Stunning Neo-QLED screen
  • Amazing response times
  • Terrific size

Cons

  • None we could identify

Best smart TV for bright rooms

SONY BRAVIA XR-55X94KU 55" Smart 4K Ultra HD HDR LED TV
Price: £899

Battling with glaring sunlight while watching TV? A bright room can completely obscure your TV view, making your favourite shows unwatchable. Don't decide between enjoying the sunshine and your television with Sony's XR-50X90S. Using Ambient Optimisation and light sensor technology, the X94K automatically adjusts its picture to accommodate the brightness of your room, so whether it's bright blue skies or dark cosy nights, you'll have the perfect viewing experience.

The SONY BRAVIA XR-50X90S is loaded with incredible tech goodness, one of our favourite features, however, is its 360-degree spatial sound and acoustic auto-calibration that adjusts the sound based on your room, so you always get the perfect cinematic experience.

Sony's TVs are definitely at the higher end of the price range, and the XR-50X90S is far from the exception - yet for an incredibly high-quality screen, with wide support for films, shows, gaming, and even music - it's still a fantastic deal. We think that makes this Sony the obvious choice for those struggling to see through those rogue sunbeams every morning.

Pros

  • Fantastic Ambient Optimisation and Light Sensor Feature
  • Incredible gaming
  • Great 360 spatial sound

Cons

  • Not the slimmest

Best 8K smart TV

8K is making its way into TV markets this year, and while they're fairly expensive, it's not difficult to see their appeal. They're double the resolution of 4K TVs. We find that hard to envisage, even having seen plenty of 4K TVs. It just has to be seen to be believed.

The picture quality on Samsung's QE55, needless to say, is quite possibly the best we've ever seen. Films and TV shows have never looked better, and that's no exaggeration. At a mind-boggling 2,000 nits - the QE55 is also one of the brightest TVs ever made, which, paired with true Neo-QLED technology, makes it fierce competition for any other 8K TVs on the market.

Of course, there are setbacks - it's got a weaker 60 Hz refresh rate, which isn't the best for gaming performance, and then there's the price. It certainly isn't a cheap television, yet some 8K models can cost up to £5,000 and more, so it's still a pretty fantastic deal.

Pros

  • The highest-resolution display available
  • Incredibly bright
  • Cutting-edge 8KN Neo-QLED panel

Cons

  • Weaker refresh rates

Best smart TV for sound quality

Whether it's hosting a party, binge-watching TV shows, or blasting your way through hours of gaming, great sound takes your experience to a whole new level. In our opinion, the Samsung Q80B delivers great sound in droves. Neo QLED is the next big advancement in QLED technology. Samsung has worked out how to boost the brightness and contrast of those little Quantum Dots to bring them even closer to the best of OLED.

Despite being an all-around stunning 4K Neo-QLED TV with a 120Hz refresh rate, the Q80 B's whopping six-speaker surround sound setup undeniably takes centre-stage here, and when paired with Samsung's Adaptive Sound Plus? There aren't many home cinema setups that will stand a chance.

Pros

  • Fantastic resolution
  • Incredible 3D sound
  • Great gaming support

Cons

  • No SCART port

Best smart TV for a bedroom

A bedroom TV generally doesn't need all the bells and whistles of your lounge TV. You're not looking for the earth-shattering immersion of a 65-inch TV before you drift off to sleep. Instead, you want a solid TV that looks great, with some solid sound that's easy to control from the comfort of your bed.

Hisense's 43A6EGTUK 4K smart TV fits the bill and then some. It's easy to use both with the remote and smartphone app. It's also affordable and a great size for your bedroom - but if space is at a real premium, don't forget there are still a handful of great 40-inch TVs out there. For the rest of us, despite its price, the 43A6EGTUK has a wonderful, colourful picture, with plenty of contrast from its HDR10+ support to create plenty of immersion. It's the perfect TV to sit comfortably on top of a chest of drawers opposite the bed.

Of course, there are setbacks - we think the TV's sound is particularly weak, with an output wattage of about 14 W, which is particularly low. Gaming is also mediocre on this TV - but for simple console gaming, it's perfectly fine.

Pros

  • Affordable
  • Decent size
  • Good OS

Cons

  • Weak sound
  • Not exceptional for gaming

Best smart TV for the kitchen

If you've got the space, a TV in the kitchen can reinvigorate your after-work cooking sessions. Never miss your favourite TV shows again with LG's terrific UQ80 4K TV. At 43 inches, we find this small-ish TV to be perfect for the kitchen, without being too small to see from a distance as you slave over the hob.

Colour, brightness and sound all really pop on the UQ80, and its slick, well-made design is bound to endure the occasional knock and scrape in a busy kitchen environment. Hands coated in flour or oil, or you're keeping a close eye on a curry? Forget the remote, simply use Alexa or Google Assistant to change channels, music, streaming services or even turn your TV off entirely - how's that for convenience?

Pros

  • Fantastic picture quality
  • Affordable LG TV
  • Perfect for smaller

Cons

  • Not as refined as higher-end models

Buyer's guide: Choosing the right TV for you

How to choose a smart TV

A selection of on-demand catch-up apps, such as BBC iPlayer, All 4, and ITV Hub, normally come pre-installed. However, the selection of apps pre-loaded or available to download may differ between manufacturers and models; so it’s worth double-checking that the model you’re considering can support the streaming and subscription services you need. If you're a fan of streaming music through your TV, check that your choice of model can support your chosen provider, such as Apple Music or Spotify.

Consider TV size and your available space

You may think that any old size will be fine for your lounge, but you'd be wrong. Samsung suggests a viewing angle of at least 40 degrees is the optimum way to properly enjoy your TV - although many now support much wider angles than that. As for the ideal viewing distance, what size TV should you get to make sure your viewing position doesn't feel strained or uncomfortable? Is a 32-inch really better than a 50-inch in a small room? It's actually incredibly simple.

Simply multiply the size of the set you plan on getting by 1.2. So if you're looking at a 55-inch TV, it'll be 66 inches or 1.67 m. Is your lounge big enough for that perfect viewing distance? If not, look at the next size down, if it's too big, consider the next size up.

For a more in-depth look at these issues and more, check out our special guide to choosing the right size TV.

Set your budget and spend wisely

It goes without saying that with a purchase this important, you'll need to make sure your money is going where you need it the most. In other words, if you're all about the quality of the image, you may need to forego some of the whizzy extra features, like gaming modes and high variable refresh rates. If you're a gamer and want all of the techie extras, you may find you'll need a smaller screen to get the biggest bang for your buck. But of course, one of the biggest aspects that will govern your spend is screen size. Get the right size screen for your room, and the rest should fall into place depending on how much you have to spend.

Frequently asked questions:

Which is the best TV brand?

Each and every brand has its own specialities. All-in-all, Samsung is considered the top dog in the TV game, and it isn't difficult to see why. Their excellent range of TVs, from their budget screens to their 85-inch 8K neo-QLED behemoths, are game-changing. But it's not just the technology inside of course.

If you buy from our top picks above, there's always going to be a premium TV experience in-store. However, they'll all have their pros and cons, from the feel of the remote control to the responsiveness of the operating system. With Samsung though, it seems to consistently deliver impeccable screen quality, which is tough to beat.

Do you need an aerial for a smart TV?

Strictly speaking, no. If your smart TV is connected to the internet you will be able to access streaming content. Some of the best TVs though will also incorporate a digital terrestrial (Freeview) aerial, or digital satellite (FreeSat) dish input for receiving live broadcasts. We recommend having one of these should your internet connection fail for any reason.

Does a smart TV need an internet connection?

The answer to this is much the same as the previous question but in reverse. If you're planning to watch FreeView (or a DVD, or Blu-ray disk) you'll have no problems watching without the web. But if you're planning on watching shows on Netflix, Amazon Prime, Now or YouTube - then it's a hard no. You'll need internet access to use any of these services.

If you're using a VPN to stream, you'll likely need a media streaming stick - like a Fire Stick or Roku Streaming Stick - to access its benefits more easily. Alternatively, you could install the VPN to your router.

Jargon buster:

4K UHD - A TV's picture quality is measured by the number of pixels the screen has. A 4K (or Ultra High Definition) screen has roughly 4,000 pixels in total. This is about 4x the number of pixels in a standard full HD display. Some 8K TVs have started to appear on the market, but these are usually of the larger and very expensive type, such as some of the best 80-inch TVs.

HDMI - HDMI stands for High Definition Multimedia Interface. It's used to transfer high-definition audio and video from a device such as a DVD player, game console or PC to a screen.

Contrast - Contrast on a screen is the ratio between the lightest and darkest tones a screen can produce.

HDR - HDR, or High Dynamic Range, significantly boosts the contrast between light and dark tones, as well as colour, to create picture quality with extra depth and realism.

Refresh rate - Refresh rate is the measure of how many times per second a screen can create a new image. A screen with a high refresh rate creates a much smoother picture that is excellent for gaming.

OLED - OLED, or Organic Light Emitting Diodes, don't need a backlight to create light. Instead, they produce their own light, so they're incredibly quick and far more energy efficient.

QLED - An alternative to OLED and standard LED, Quantum-Dot Light Emitting Diodes (or QLED) use phosphorescent nanocrystals. They dramatically enhance the colour produced by an LED backlight. QLED displays have the best colour range, many of them producing over a billion shades.

Ryan is a tech writer and reviewer for What's The Best, specialising in PCs and gaming. He is a keen PC gamer and an avid reader.

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