At What’s The Best, our team of experts prides itself on delivering honest and thorough product reviews. On this page, we let you know all about our testing process.
An in-depth look at how we test:
Our scores explained
When we review a product, we award it a score out of five. Here's a guide to what each number score means:
1-2 - Terrible. All or most elements failing, best avoided
2.5 - Poor. Sub-par, some basic elements are weak or missing, not recommended
3 - Good. Does what it’s meant to, but nothing more and not all that exciting
3.5 - Better. Standard elements are all here, plus a few ambitious points that fall a little short
4 - Great. Goes above the standard in a few useful ways, better attention to detail
4.5 - Excellent. Exceeds expectations at nearly every opportunity, just some very tiny grumbles
5 - Perfect. Remarkable and without fault, the only product of this type you’ll ever need
How do we get products to test and review?
There are several ways that our experts get their hands on items for testing. One way is that a sample item will be sent to us by a brand or a PR company working on behalf of a brand. Sometimes What’s The Best will purchase an item for testing or an expert will review a personal purchase.
No matter how a product finds its way to our experts, we make sure that the final review is as honest as can be. Our final opinion derives from an expert's first-hand experience with a product. We praise when deserved and criticise when just.
Sometimes we receive commission or other compensation from purchases made through product links. These links allow us to keep doing what we love to do: creating meaningful and valuable product advice for consumers. We never allow potential compensation to influence our reviews.
How do we test products?
When an expert tests a product, they adopt it into their life and tests them inside out. We don't rush our tests either, and it’s not unusual for our tests to last upwards of three weeks.
What testing entails varies from item to item. At the end of a review, our experts will provide details on how they tested an item.
Who tests the products?
What’s The Best is home to a team who are not only subject specialists but passionate advocates for their chosen fields. When we test a product, it’s passed to a team member with the relevant expertise.
If you would like to know more about the team at What's The Best and their specialist areas of interest, head over to our team bio page now.
What do you include in your reviews?
An expert's first-hand experience with a product informs the review. Our experts decide the areas of discussion, praise and criticism, and then present them in an accessible, straightforward format. We avoid jargon, complicated graphs and over-the-top statistical analysis, choosing instead to give our readers the down-to-earth information they need to make an informed purchasing decision.
Why should we trust you?
At What’s The Best, we dedicate ourselves to delivering accurate and reliable reviews. We consider anything less than complete honesty a disservice to our readers and our reputation as a trustworthy source of unbiased, accurate product information.
Though our experts have years of experience behind us, we’re also human and therefore liable to make the occasional mistake. If you notice any inaccuracies in our reviews, feel free to get in touch, and we can amend where appropriate.
You can find out how to contact us here.