About Us

WhatsTheBest.co.uk is a home for lists of the best of everything – if you’re shopping for tech, fitness, home or lifestyle gear, our aim is to save you time and money by selecting the best products you should consider investing in. Whether you’re buying cutlery, TVs, trainers or recipe books, we’re here to tell you what’s best and where to buy it.

We’re constantly reviewing, testing and monitoring the newest and most exciting products, and curating our best-of lists to find out what will work in your lives.

Think of us like a massive Christmas wish-list of everything; whether you’re shopping for yourself, your home, or a loved one, we can narrow your choices and help you decide on the best present for anyone.

How do you choose which products are best?

At Bauer Media UK, we are home to some of the biggest media brands, including Empire, Heat, Closer and Mother&Baby, plus Grazia, Practical Photography, Country Walking Magazine, Garden Answers, Yours, Motorcycle News, and many more. We also have more than 50 radio stations including Absolute Radio, Magic FM, Kiss FM and Jazz FM. Across magazines, online, and radio we reach more than 25 million consumers.

Our experts know our audiences and what they want to buy; our journalists pride themselves on the highest standards and best practices, and we are always looking for what is best for you – what’s the most practical, with the most features, not necessarily what’s the most fashionable or the most expensive.

Our team spends hours investigating and researching what products you should spend your hard-earned cash on, based on analysis and customer reviews. Everything we recommend we would buy ourselves (and probably already have, in many cases) – consider us your shopaholic friends who try it before you buy it. We know what matters to you, because it matters to us.

Do you make affiliate commission?

We work with a variety of affiliate partnerships and we may receive a commission for purchases made through our links. As an Amazon Associate, we earn from qualifying purchases.

How does this impact your editorial work?

Our affiliate partnerships do not impact on the product choices we make, or the reviews we write. There is no pressure on our editorial team to choose particular products or brands; we won’t recommend a product that we don’t believe in. The products will speak for themselves when you invest in them.

How do you choose which brands to feature?

We regularly feature Amazon, because they have a massive range of products and are quite often the cheapest retailer on the internet. We also appreciate their levels of customer service, and we know how many of our readers already have an account with them, making the shopping experience seamless.

We are always on the look-out for the cheapest prices though, and will link to other household brand names when they have a product not available on Amazon, but whose customer service we can also trust in.

What about products I want that you haven’t written about?

Get in touch if there is anything you want to know more about. Email us, or get in touch on Facebook or Twitter. Our team is forever curious and will love new ideas to investigate.


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