Meet The Experts

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Here at What's The Best, we spend our days sourcing, researching, and reviewing the best products on the market that you're interested in buying.

We're a big-hearted team of experts in a variety of fields, with journalism backgrounds spanning decades (not that some of us would like to admit quite how many decades).

Whether you're looking for beauty, outdoors kit, fitness gear, tech and electronics, lifestyle, parenting stuff or film merch, we've got it covered. We shortlist the best of everything to make your buying choices easier and quicker.

Meet the team:


Meet the WTB experts

William Lobley1 of 9

William Lobley

William is our Deputy Tech & Fitness Editor. He has extensive professional experience working with outdoor and recreational brands and has worked across various sectors, including e-commerce and education. He's a keen reader, gym-goer and music listener. When he gets a chance, he can be seen escaping to the countryside for a walk. Will has also written instrument and audio guides for MOJO and film and gaming features for Empire.

Ryan Houghton2 of 9

Ryan Houghton

Ryan is one of the tech writers working on What's The Best. In his spare time, Ryan enjoys reading, writing, binge-watching entire shows on Netflix in a single sitting, and contemplating existence over drinks with friends. He is a proud father of a 'grumble' of pugs and will not hesitate to show you pictures.

Chris Duffill3 of 9

Chris Duffill

Chris is one of our tech writers. He writes for What’s The Best and Yours as a tech specialist. He has extensive experience in tech and media, having worked in video production, web and graphic design, marketing, and publishing.

Kyle Purves4 of 9

Kyle Purves

Kyle is a tech writer working on What's The Best. A dedicated gamer and avid D&D fan, Kyle enjoys sharing their tech knowledge with readers and sipping a quality cup of tea.

Jack Barrell5 of 9

Jack Barrell

Jack Barrell is a tech and fitness writer. In this role, he is hands-on in producing best-of articles, how-to guides, and product reviews for all things gadgets and health. When not playing Xbox, rewatching Star Wars or hitting the gym, Jack can be found anywhere there's drum 'n bass.

Gemma Lavers6 of 9

Gemma Lavers

Gemma Lavers is a fitness writer for What's The Best. When she’s not travelling or writing, Gemma loves spending her weekend completing home workouts, or attending yoga, Pilates or Zumba classes.

Ryan Gilmore7 of 9

Ryan Gilmore

Ryan is a Deputy Autos & Tool Editor for for CAR, Parkers, and a contributor to What’s The Best. If it washes, polishes, or adds sparkle to a car, he's always first in line to test it. In his spare time, he enjoys reading, cooking and perfecting his coffee-making skills.

Adam Binnie8 of 9

Adam Binnie

Adam is the Group Commercial Editor for What's The Best, Car, Parkers, Yours, Mother&Baby and has been a journalist for more than ten years, covering news and product reviews for some of the country's largest and most loved magazines and websites. Outside work, Adam enjoys riding mountain bikes, going to gigs, driving radio-controlled cars with his son, surfing and photography. He is an expert in cars and car accessories, fitness, parenting and cooking.

Natalie Corner9 of 9

Natalie Corner

Natalie is a Specialist Commercial Content Editor at Bauer Media who regularly contributes to What's The Best, and also works across brands such as Yours, Mother&Baby, heatworld and Closer. With more than a decade of experience in the media, Natalie has worked for Mirror Online, Daily Mail and OK! Magazine and specialises in showbiz, TV, fitness and lifestyle. Natalie is a Yorkshire lass and often does an online HIIT class or weight training in the living room. She also loves to walk her cocker spaniel, Dash.