About Us

A team of experts creates WhatsTheBest.co.uk, home to lists of the best tech and fitness products. Since our beginning in 2019, we have been providing readers with all the information they need to make the right purchasing decision while saving them as much money as possible.

We’re constantly reviewing, testing and monitoring the newest and most exciting products and curating our best-of lists to determine what will work in your lives.

WhatsTheBest.co.uk is part of the Bauer Media UK family.

Who is behind the site?

Two teams are working on What’s The Best: one dedicated to tech, the other to fitness.

Our tech team comprises dedicated electronics fanatics, each with specialist passions from retro gaming to custom PCs, cameras to record players and more. Between the team, decades of experience and passion are ready to be leveraged when compiling round-ups and reviews of consumer technologies.

It’s a similar story with our fitness writers, each with a particular area of expertise and broader knowledge of health, exercise and nutrition. Among our fitness team, we can count strength training, Pilates, running, kayaking and climbing among our interests. They have the know-how, ready to be harnessed when crafting comprehensive round-ups and reviews of our health and fitness coverage.

We also work with contributors and third-party experts to help us assemble accurate articles when required. Typically, this is when we encounter an essential subject that exceeds our knowledge - for example, with our resistance guide training, we enrol the support of qualified personal trainers. At the same time, we have sought the opinions of professional dietitians to help verify our nutrition content. This helps us ensure that we provide our readers with the most accurate information possible and gives readers peace of mind that the information can be trusted.

What’s The Best key editorial staff

Visit our Meet The Experts page for more about our writers, or check below for a quick bio on some of the site’s main players.

William Lobley - William is our Deputy Tech & Fitness Editor. He has extensive professional experience working with outdoor and recreational brands and has worked across various sectors, including e-commerce and education. He's a keen reader, gym-goer and music listener.

Chris Duffill - Chris is one of our tech writers. He writes for What’s The Best and Yours as a tech specialist. He has extensive experience in tech and media, having worked in video production, web and graphic design, marketing, and publishing.

Jack Barrell - Jack is a tech and fitness writer. In this role, he is hands-on in producing best-of articles, how-to guides, and product reviews for all things gadgets and health. When not playing Xbox, rewatching Star Wars or hitting the gym, Jack can be found anywhere there's drum 'n bass.

Gemma Lavers - Gemma is a fitness writer for What's The Best. When she’s not travelling or writing, Gemma loves spending her weekends completing home workouts or attending yoga, Pilates or Zumba classes.

Kyle Purves - Kyle is a tech writer working on What's The Best. A dedicated gamer and avid D&D fan, Kyle enjoys sharing their tech knowledge with readers and sipping a quality cup of tea.

Ryan Houghton - Ryan is one of the tech writers working on What's The Best. In his spare time, Ryan enjoys reading, writing, binge-watching entire shows on Netflix in a single sitting, and contemplating existence over drinks with friends.

Tech buyer's guides

Buyer’s guide to the best TVs | Buyer’s guide to the best headphones | Buyer’s guide to the best speakers | Buyer’s guide to the best smartphones | Buyer’s guide to the best smartwatches | Buyer’s guide to the best laptops

Fitness buyer's guides

Buyer’s guide to the best home gym equipment | Buyer’s guide to the best dumbbells | Buyer’s guide to the best kettlebells | Buyer’s guide to the gym clothes | Buyer’s guide to the best electric bikes | Buyer’s guide to the best supplements | Buyer’s guide to the best vitamins

How do we test products?

When experts test a product, they adopt it into their lives and test it inside out. We don’t rush our tests either, and it’s not unusual for them to last upwards of three weeks.

What testing actually entails varies from item to item. At the end of a review, our experts will provide details on how they tested an item.

You can read more on the How We Test page.

Do you make affiliate commissions?

We work with various affiliate partnerships and may receive a commission for purchases made through our links. As an Amazon Associate, we earn from qualifying purchases.

How does this impact your editorial work?

Our affiliate partnerships do not impact the product choices we make or the reviews we write. There is no pressure on our editorial team to choose particular products or brands; we won’t recommend a product we don’t believe in. The products will speak for themselves when you invest in them.

How to contact us

If you would like to contact us, drop us a line at questions@whatsthebest.co.uk

How to follow us

You can follow us on social media at any of these locations: Twitter | Facebook | Instagram

Licensing and Reuse of Content

Contact our official partner,Wright’s Media about available usages, licence fees, and award seal artwork via baueruk@wrightsmedia.com. Please note that Wright’s Media is the only authorised company that can provide Bauer UK brand materials. For more information please clickhere.

About Bauer Media

Bauer Media UK is part of the widerBauer Media Group and is the No.1 UK Publisher and the No.1 Digital Commercial Audio broadcaster. Bauer Media UK reaches 25 million consumers and is the UK’s biggest-selling magazine publisher, creating iconic and influential magazine media brands for diverse, passionate audiences.

Our magazine heritage stretches back to 1953 with the launch of Angling Times and the acquisition in 1956 of Motor Cycle News, both still iconic brands within our portfolio. More recently, Closer was launched in 2002, and Britain’s first weekly glossy, Grazia, was launched in 2005.

Our Women’s Weekly magazines include Take A Break, which has long been the UK’s best-selling women’s weekly title, and TV Choice, the UK’s biggest-selling magazine.  In 2015, we created a new niche within the growing gardening market, with the launch of Modern Gardens, for an audience who want to enjoy their outdoor living space, without having to become expert gardeners.

We are committed to innovating and growing our publishing business, expanding into digital, broadcast and experiential areas.

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