Best 43-inch smart TVs 2022

It's time to get the best a smart TV can offer with this size and budget sweet spot.

Samsung 43-Inch RU4700 4K UHD HDR Smart TV

by William Lobley |

You don't need to invest a huge amount of money to get yourself an awesome smart TV – there’s a whole range of 43-inch TVs sat right in the sweet spot of screen coverage and budget, which will blow you away with features and visual experience. While 65-inch TVs might grab the headlines, a 43-inch TV of this size is ideal for viewing from a distance of around seven feet, making it the perfect option for the average living room, bedroom, or gaming setup - they are also easily wall-mounted. The screen size is also a notable step up on 32-inch and 24-inch models.

The best 43-inch smart TVs shortlist:

Related: The best TV recorder | The best streaming devices

We’ve trawled the ocean that is the smart TV market, and we’ve pulled out the best 43-inch 4K smart TVs available. They’re all packed with user-friendly interfaces, streaming and on-demand services, crystal clear screens, and nifty visual-improving technologies, all aiming to deliver the user the greatest entertainment experience possible. Thanks to the unstoppable tide of progress, even the budget options are loaded with impressive features that’ll leave any viewer immersed and smiling.

Need some advice?

If you'd like some more information on TV, head down to the bottom of this page for our FAQ guide. Here we break down some of the jargon surrounding resolutions and explain how to pick the right size TV, among other topics.

Got some questions? Jump to:

Best 43-inch smart TVs

Samsung QE43QN90A (2021) Neo QLED

Best 43-inch TV
QE43QN90A

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The Samsung QE43QN90A is the best 43-inch TV around, but for over £1k, you'd want it to be. The Neo QLED uses mini-LEDs for improved brightness, vibrancy and image depth over standard LCD and QLED screens to remarkable effect. The Quantum HDR 1500 pulls its weight here too. Audio is processed by the AI-powered Object Tracking Sound Lite, which helps to build an accurate sense of direction into sound (the effect is best paired with a capable soundbar). Couple the TV with a Samsung Health app to turn your living room into a gym, and enjoy never changing the remote battery - it's solar rechargeable. There's a suite of game-specific enhancements, including Motion Xcelerator Turbo Plus, FreeSync and Dynamic Black Equalizer - and yes, 4K/120fps is possible.

Pros Cons
• Excellent picture • Expensive
• Stunning colours
• Nice features
Specifications
Screen: 43-inch 4K UHD; Neo QLED; HDR10+; 120Hz
Connections: HDMI x4; USB x2
Audio: Dolby Digital Plus; Dolby 5.1 Decoder; OTS Lite; Q-Symphony
Internet: WiFi built-in; Ethernet
Bluetooth: Yes
OS: Tizen

Sony Bravia KD43X85JU

Best Bravia
Sony Bravia KD43X85JU

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With the BRAVIA X85, Sony has delivered a sharp TV for a reasonable price. The screen is a TRILUMINOUS PRO display, providing crisp lines, arresting colours and contrast depth with the help of Dolby Vision and similar HDR object-based visual tech. The Sony processor powering this TV is also adept at upscaling, so older non-UHD content still pops on screen. Video game fans with an Xbox Series X or PS5 have access to 4K/120fps gameplay too, with VRR support. A powerful 43-inch, that's for sure.

Pros Cons
• Great features • Neo QLED provides a better picture
• Great screen
• Great price
Specifications
Screen: 50-inch 4K UHD; Dolby Vision; HDR10+; 120Hz; VRR
Connections: HDMI x4; Composite x1; USB x2
Audio: Dolby Atmos
Internet: WiFi built-in; Ethernet
Bluetooth: Yes
OS: Google TV

Samsung AU7100

Best budget 43-inch TV
Samsung AU7100
Amazon

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The 43-inch Samsung AU7100 manages to deliver excellent performance without denting the bank. Affordable and reliable, the TV is powered by the Samsung Crystal Processor which helps the panel provide a bright and accurate image and colour. This chip is also efficient at upscaling older content to look fresh. Motion Xcelerator is also onboard to smooth out motion blur on fast-moving entertainment, like video games, action movies and sports matches. The Tizen OS is a nice operating system, and clearly presents all the apps you need for a night of entertainment.

Pros Cons
• Reliable quality • Average sound
• Reasonable price
• Great picture
Specifications
Screen: 43-inch 4K UHD; HDR10; HDR10+; 60Hz
Connections: HDMI x3; USBx2
Audio: Dolby Digital Plus
Internet: WiFi built-in; Ethernet
Bluetooth: Yes
OS: Tizen OS

Philips Ambilight

Set your entertainment free
Philips Ambilight
Amazon

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The Philips Ambilight range is unique. It’s primed for entertainment, coming loaded with Netflix, Rakuten TV, Disney+, Prime and Apple TV. Dolby Vision is also on board to keep HDR kicking out powerful imagery, and Dolby Atmos works to create an equally cinematic audio experience. What really makes the TV special, and has the range making our best-of list year after year, is the Ambilight functionality. This feature produces a glow from the rear of the set that changes to match colour-match the watched content to (successfully) give the impression that the on-screen entertainment is borderless. As with all of the Ambilight range, the ample image customisation choices are also a real benefit, offering plenty of fine-tuning options to perfect the visual performance.

Pros Cons
• Strong picture performance • Needs to be near a wall for Ambilight
• Ambilight aids immersion • Can take a while to set up
• Android TV
Specifications
Screen: 43-inch 4K UHD LED screen; Refresh rate: 60Hz
Connections: HDMI x4; USB x2
Audio: Dolby Atmos
Internet: WiFi built-in; Ethernet
Bluetooth: Yes
OS: Android OS

Sony BRAVIA KD43X80JU

Affordable BRAVIA with lots to love
Sony BRAVIA KD43X80JU
Amazon

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This is a great and affordable pick from Sony BRAVIA. It’s a 2021 model, but don’t let that worry you. The full Dolby Vision HDR experience is here, with Trillouminos bringing true-to-life colours and Motionflow XR200 working to increase image clarity with moving footage. Aside from a nice 4K image, the BRAVIA boasts Google TV as its smart platform - a platform which we rate for its flexibility, ease of use and generous range of supported applications. While it doesn’t have a plethora of shouty features, the ones that are here deliver a quality and reliable performance.

Pros Cons
• Great overall package • Not the most exciting purchase
• Nice image
• Good smart OS
Specifications
Screen: 43-inch LCD 4K UHD screen; HDR10+, HLG; Refresh rate: 60Hz
Connections: HDMI x 4 (ARC compatible x1); Component x1; Composite x1, USB x2
Audio: Dolby
Internet: WiFi built-in; Ethernet
Bluetooth: Yes
OS: Google

Samsung The Frame 2021

Hide your TV in plain sight
Samsung The Frame 2021

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There are no prizes for guessing that Samsung's The Frame takes design cues from picture frames, but the reason is more than just a novelty. When not in use, The Frame is no black mirror sitting, ugly, in the corner - it goes into Art Mode, displaying a range of artworks and photographs. You can let Samsung's library do its thing or add your own for the personal touch. There's a built-in motion sensor, so Art Mode will only activate while you're in the room to save power. The effect is particularly good when the TV is wall mounted (no-gap mount provided). The Frame doesn't let the side down with its television functions, either. The 4K UHD QLED screen with UHD dimming is blisteringly good. The colour representation is excellent, brightness flawless and the Quantum Processor 4K ceaselessly optimises performance for the best experience possible.

Pros Cons
• Excellent Art Mode features • The frame can feel like the image is “boxed in”
• Stylish addition to a home
• Excellent QLED image
Specifications
Screen: 43-inch 4K UHD QLED screen; HDR10+, HLG
Connections: HDMI 2.1 x4 (ARC compatible x1); USB x2, Bluetooth
Audio: Dolby Digital Plus
Internet: WiFi built-in; Ethernet
Bluetooth: Yes
OS: Tizen

LG 43UN77006LB

Affordable with great features
LG 43UN77006LB
Amazon

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LG's 43-inch 4K smart TV delivers pleasing visuals and reliable performance. The 4K UHD screen, HDR Pro, 4K upscaling, quad-core processor, and True Colour Accuracy all work hard to ensure that everything displayed is sharp, clear, bright, and vibrant. The low input lag is great for gaming, and the Filmmaker Mode works to keep movies looking for the director intended. Audio is taken care of by AI Sound, and LG's ThinQ (pronounced 'think') facilitates voice control via Amazon Alexa or Google Assistant.

Pros Cons
• Affordable • Default image needs refining in settings
• Great features
• Smart assistant compatible
Specifications
Screen: 43-inch 4K UHD LED screen; HDR10 Pro; Refresh rate; 50Hz
Connections: HDMI x2 (ARC compatible x1); USB x2
Audio: AI Sound
Internet: WiFi built-in; Ethernet
Bluetooth: Yes
OS: LG webOS

JVC LT-43CF890 Fire TV Edition

Binge-ready 4K UHD
JVC LT-43CF890 Fire TV Edition

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The JVC LT-43CF890 uses the Fire TV OS for a unified browsing experience, showcasing primarily Prime Video content alongside other popular streaming platforms like Netflix and BBC iPlayer. The 4K UHD resolution is backed up by HLG, HDR10, and Dolby Vision, which all work to ensure that the image you see is as sharp as possible. It's a budget option, but on the whole, this TV is a user-friendly and economical way of bingeing UHD content.

Pros Cons
• Affordable all-in-one system • Aimed heavily at Prime Video members
• Good Prime Video integration • Lacking refinement of higher-priced options
• Lots of connections
Specifications
Screen: 43-Inch LED 4K UHD screen; HDR10, HLG, Dolby Vision; Native contrast: 4,000:1; Refresh rate: 50Hz; 350 nits
Connections: HDMI 2.0 x4 (ARC compatible x1); Composite x1; USB 2.0 x2
Audio: DTS-HD; DTS Virtual X
Internet: WiFi built-in; Ethernet
Bluetooth: Yes
OS: Fire TV

Hisense 43AE7000FTUK

Cheap and cheerful 4K UHD
Hisense 43AE7000FTUK
Amazon

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This offering from Hisense is great for keeping control of the budget or furnishing a bedroom with 4K UHD access. The HDR10 refines the on-screen action while the solid upscaling makes sure even legacy content looks up to standard. The VIDAA OS hosts all the streaming apps anyone could need, and the sound isn't half bad for a smaller room. Alexa is built-in for extra flexibility. The processor isn't up to the same level as the ones from Sony and Samsung, but for the price, you'll be happy with this pick.

Pros Cons
• Sub-£300 4K UHD • Lacks refinement of higher price units
• Smart assistant support
• Good upscaling
Specifications
Screen: 43-inch 4K UHD LED screen; HDR10+, HLG; Refresh rate: 60Hz
Connections: HDMI 2.0 x3 (ARC compatible x1); USB 2.0 x2
Audio: DTS Studio Sound
Internet: WiFi built-in; Ethernet
Bluetooth: Yes
OS: VIDAA

Want to know what apps to download onto your new smart TV? Read our guide to the best smart TV apps now.

Frequently Asked Questions

Smart TV remote control

What size TV do I need?

Here’s a rough guide to give you an idea of the minimum distance you should have from your TV when viewing HD content:

40 inches - 80 inches (6.7 feet)

50 inches - 100 inches (8.3 feet)

60 inches - 120 inches (10 feet)

75 inches - 150 inches (12.5 feet)

You can read more about how to pick the right TV size in our comprehensive guide.

Resolution guide:

HD: 1280×720

Full HD: 1920×1080

Ultra HD/4K: 3840×2160

You can read more about HD, 4K and 8K in our guide to TV resolutions.

What’s 4K and what is Ultra HD?

These terms refer to the same thing – TV resolution. 4K screens offer four times more pixels than HD screens, with 8.3 million pixels working across the screen. This means clearer, accurate images.

What’s HDR and HDR10+?

HDR stands for High Dynamic Range. It works to get as much light, crispness, and depth into your picture. Whites are brighter and blacks are darker. It offers a huge range of over one billion colours. HDR10+ is an extension of this, but the use of metadata creates an even more refined picture.

What does 4K and HDR do together?

Screens give you the pixels, HDR takes care of making them look good.

What can a smart TV do?

A smart TV is a television that can connect to the internet directly, without the need for a secondary gadget like an Amazon Fire Stick. They tend to be pre-loaded with an array***** of well-known catch-up streaming apps like BBC iPlayer and ITV Hub as well as subscription services such as Amazon Prime Video and Netflix. A smart TV will also provide the users' access to other internet services and apps, such as social media, news and weather, and internet browsers.

*****The selection of apps available pre-loaded or available to download may differ between smart TV manufacturers and models, so it’s worth double-checking the model you’re considering. Not all compatible apps will be automatically installed, so you may need to download apps from the Smart TV’s online store manually, as you do with smartphones and tablets.

What are the best apps for a smart TV?

The best apps are those that offer you the best entertainment choices, features, and reliability. As a starting point, we’d recommend Netflix, Amazon Prime Video, BBC iPlayer, All 4, YouTube, and Spotify.

Please be aware that in order for these apps to work correctly, you’ll need a WiFi or Ethernet connection with a stable internet connection, good broadband speeds, and unlimited (or very high) data limits. Netflix, Amazon Prime Video, Spotify Premium, and YouTube Premium require you to pay a subscription fee to access their content, though free trials are available for all.

What is Freeview Play?

Freeview Play pools on-demand and catch-up television streaming into one place, allowing you to search forward to see what’s upcoming, and backward to stream shows from the previous week. It effectively combines the functionality of the catch-up elements of apps like BBC iPlayer, ITV Hub, and All 4, and merges them for user ease.

What is refresh rate, what is Hz?

Refresh rate refers to the number of times a TV screen refreshes the entire on-screen image, per second. This count is measured in Hertz, or Hz. A 60Hz TV will refresh an image 60 times, and a 120Hz TV will refresh an image 120 times.

The higher the refresh rate, the smoother the moving image appears. By contrast, an exaggeratedly low refresh rate of 10Hz would make fast-paced content appear to jump, stutter and jolt.

50Hz - 60hz is going to be fine for most users.

If you’re a dedicated gamer or sports fan, you may want to consider higher rates, as the images will appear with considerably reduced blur. Just be aware you'll have to pay for the privilege.

What is HDMI ARC?

HDMI Audio Return Channel, or HDMI ARC, is a feature that allows soundbars and surround sound systems to operate with fewer cables. A single HDMI cable (1.4 or higher) is connected from a TV’s HDMI ARC to an HDMI ARC port on a soundbar or surround sound receiver. This connection will deliver audio from another device connected to the TV through the soundbar - be it a gaming console, Blu-ray player, or media streaming device.

Note that some TVs will require you to manually enable 'HDMI CEC' in your TV settings for the ARC system to work correctly.

What is contrast?

Contrast is a method of referencing the difference between the lightest and darkest images a TV can produce. The measurement is written as a ratio: for example, 4,000:1. Typically speaking, the higher the ratio, the better your viewing experience is going to be.

There’s more to contrast than that, including plenty of mathematics and specialist lighting measurements. CNET has a comprehensive guide on contrast and the pros and cons of contrast when purchasing TVs.

Want to learn more about contrast ratio quickly? Watch the video below from Techquickie for a short crash course. It’ll help you make a more informed purchasing decision.

In this video, the host mentions OLED TVs. This is an amazing technology from LG that, though expensive, provides an industry-leading quality of the image. Samsung has developed a similar rival technology, known as QLED, or Quantum LED. If you'd like to know more about these TV features, you can read our comprehensive guide to OLED and QLED today.

William Lobley is a Senior Content Writer and reviewer for WhatsTheBest, specialising in technology and outdoors. He also writes for Empire Online.

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