In online retail, Amazon stands tall, continually redefining how we shop and save. For Amazon Prime members, the benefits have always been clear – expedited shipping, access to exclusive content, and the annual Prime Day sales event.
This year, Amazon is unveiled a new chapter in the savings calendar that was even more remarkable. Following the resounding success of July's exclusive member deals, Amazon set a shopping frenzy with its second Prime Day sale of 2023, the Amazon Prime Big Deal Days.
From October 10th to 11th, this two-day sales frenzy helped redefine how we approached autumn shopping and early Christmas preparations this year.
Under the Amazon Prime Big Deal Days spotlight, Prime members were granted exclusive access to a treasure trove of savings. From autumn essentials to irresistible items for those getting a head start on holiday gifting, this sales event catered to diverse needs and desires.
When is the next Prime Day?
We don't know the date of the next Prime Day, but following on from the format Amazon has stuck to so far, we expected it to happen in July 2024. In the meantime, there's another sales event to look forward to - Black Friday.
We'll be rounding up the best Black Friday deals this November, so check back to save big on tech and fitness items.
Prime Day events are for Prime members only - if you're yet to sign up, click here to claim a free trial.
Ready to shop? Check out the best deals categories live right now:
If you missed out on the Prime Day sale but can't wait for the next discount event to launch, these are the best deals you'll find right now.
Home tech: 60% off Amazon Echo devices
Today's deals: The best deals available today
Echo Show deals: Up to 46% off Echo Show devices
With stock limitations and rapidly changing prices, quick action is key to making the most of these unbeatable bargains. So, fasten your seatbelts, shoppers, and prepare to embark on a savings adventure like no other.
The best deals still live on Amazon:
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A truly powerful speaker smart hub for your clever home, the Echo Studio is the ultimate voice-assistant smart speaker worth indulging on. Save a tremendous 25 per cent off of Amazon's excellent speaker this Prime Day and fill your home with music and more - don't miss out.
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The ever-brilliant Amazon Echo Dot was at 60 per cent off, an all-time low that's almost too good to be true. Snag this perfect speaker for your home right now, while stocks last.
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You were able to save a whopping 16 per cent off of this PS5 and God of War: Ragnarök bundle this Prime Day - a staggering bargain worth picking up straight away.
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Enhance home security with the plug-in Ring Indoor Camera (2nd Gen). Monitor your home in real time with Live View and 1080p HD Video. Maintain privacy with a swivel privacy cover and Two-Way Talk. Mount it easily or place it on a flat surface. Receive audio notifications with Ring Chime or Alexa-enabled devices. Enjoy standard features at no extra cost and consider a Ring Protect Plan for recording and reviewing footage.
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At 29 per cent off, these Apple AirPods were at a fantastic price - but even after the sale, they're still worth considering. Enjoy explosive bass, terrific volume and sensational comfort with these impeccable wireless earphones to rival any pricier pair on the market.
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TCL's wonderfully enticing TCL 43-inch smart TV was at a fantastic price at 17 per cent off, making it one of the best television deals on the market - with Google Assistant, Alexa, and a truly gorgeous bezel-less design that far exceeds its low price, there's nothing you could want for with this awesome television.
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For great sound on the go, JBL's GO 3 is perhaps the perfect choice for you. It's highly portable, impressively durable, and retains a charge better than you would expect from a speaker its size. Best of all, it's got some solid waterproofing, so it can handle getting a bit wet.
How long does Amazon Prime Day last?
Amazon Prime Day is normally a two-day event, running from midnight to midnight over a 48 hour period.
If you are in the mood for even more deals, prepare for Black Friday 2023. It's a bigger and longer event than Prime Day, and it's going deliver even more deals from even more retailers.
How do I get Amazon Prime?
The event brings in two days of excellent deals in exchange for being a Prime member.
Plus, there is more to look forward to after Prime Day, too, thanks to the upcoming Black Friday and Cyber Monday events later on in the year.
So, without further ado, let's get into it. Although Prime Day may be over, we still think these items are worth talking about.
What happens on Prime Day?
It's a wonderful 48 hours, truth be told. One area where Amazon often outdoes itself is with must-have audio accessories and smart speakers, plus tech, homeware, beauty, alcohol, sportswear and everything else you can think of to splash your cash on.
The deals start raining in as soon as midnight hits and will be refreshed until midnight on the final day. The blue badges mean there's a deal, so keep your eyes peeled for those all-important colour-coded goodies.
Are you a Prime member?
Have you signed up for Amazon Prime yet? You can sign up today for a free 30-day trial and find out what all the fuss is about. You get free next-day delivery on thousands of items, plus so much more – Prime Video, Prime Reading, Amazon Family, and much more (find out more here).
William Lobley is a Deputy Tech & Fitness Editor and reviewer for What's The Best, specialising in technology and outdoors.
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