What is Roku?

The streaming device brings thousands of channels, streams, 4K and boosted audio to your TV

Roku TV devices and logo

by Marina Avraam |
Updated on

Streaming entertainment has never been more enjoyable, thanks to the increasing number of video streamers that allow us to take our favourite shows and movies to a bigger screen. Whether it’s the Fire TV, Chromecast or Roku TV, streaming devices have hands down changed the entertainment game, and there’s never been a better time to cut the cord.

If you’re reading through that first sentence and wondering ‘what’s a Roku?’, then you’ve come to the right place. Alongside Amazon Fire TV, Roku TV represents one of the most popular streaming devices on the market today. Both devices boast a vast array of features that make them the biggest streaming contenders, leaving people with the difficult task of choosing between the two.

In this article, we’re going to look at what Roku TV is, what it does and what it can offer viewers. If you’re looking to find out more about Amazon Fire TV, you can switch over to our guide here.

But, if you already know what Roku TV is, and you were looking to quickly bag one of the best Roku deals, then we've got you covered. Black Friday and Cyber Monday may be over, but there are still a few brilliant deals:

What is Roku TV and how does it work?

Roku is a brand of digital media players that allow you to stream video content through your TV.

The Roku streamers are easy to set up and use. Once you’ve plugged the device into your TV, connected to the internet and set up your free account, you’ll have access to thousands of free and paid channels. The Roku interface is simpler than that of most other streaming devices, with all apps displayed front and centre, and the ability to switch apps around as you please.

Roku has released a range of televisions in partnership with a number of brands, including Hisense, TCL and Sharp. These smart TVs vary from affordable HD small screens to 4K Ultra HD big screens, all of which incorporate Roku’s operating system where you can effortlessly stream movies, shows and more across a host of services.

What channels are available on Roku?

Roku boasts a catalogue of 4,000 free and paid channels.

You can enjoy original content and blockbusters on Amazon Prime Video, Netflix and NOW TV, or catch-up on your current shows with BBC iPlayer, All 4 and ITV Hub.

Downloadable music channels are available too. You’ll be able to listen to the latest chart music and create your very own playlists with apps like Box Plus, Spotify and VEVO.

Related: Best smart TV apps

Roku TV family watching
©Roku TV

Which channels are free on Roku?

Roku offers a host of free TV and movie channels and apps.

For example, The Roku Channel provides viewers with free access to a wide selection of Hollywood hits, popular TV shows and kids’ movies. Pluto TV is another great entertainment service app, currently offering up to 100 free channels to UK users.

For UK channels, BBC iPlayer, All 4 and ITV Hub are available for download, where you’ll be able to stream catch-up content free of charge.

To stay updated on current affairs, BBC Sports and Sky News are offered for free, and music from popular artists can be enjoyed on Spotify and VEVO. YouTube is available for download on Roku, allowing you to explore thousands of independent creators, enjoying vlogs, music videos, podcasts and more.

How much does Roku cost?

The price of your Roku device will depend on which model you opt for. Currently, Roku offers four models, ranging from £29.99 to £129.99. To break things down, we’ve created a list of each model and what they offer.

All Roku devices can be plugged in via HDMI connection, making Roku streaming players compatible with any TV which possesses an HDMI port.

Please note that the Roku device only requires a one-off payment, without the need for a subscription after the point of purchase. However, access to certain streaming services hosted on the app may require membership and payment.

Roku Express - £13.99

The most basic device in the range, the Roku Express supports standard HD viewing and includes all the same channels and menus of other Roku streamers. An important distinction between the Express and other devices is that it doesn't come with any extra features, such as voice control or the ability to control your TV’s sound using the remote.

Roku Premiere - £35.49

Next up is the Roku Premiere, a step up from the basic model, which allows you to stream 4K content with HDR10. If your TV supports HDR, the Premiere is the best choice, allowing you to enjoy extra vibrant colours and a more realistic picture. This model includes voice search, but the remote won't control your TV controls, only the Roku device.

Roku Streaming Stick+ - £29.99

An even more powerful streaming device, Roku’s streaming stick is compatible with both HD and 4K HDR televisions. This option also supports four times the wireless Wi-Fi range and comes with an enhanced remote with full TV controls.

Roku Streambar - £99.99

At the top of the range sits the Roku Streambar. The compact device can upgrade any TV with cinematic sound and powerful streaming to make movie nights more enjoyable than before. The easy-to-use streamer provides all the benefits of any other Roku, but with an added touch of quality to truly transcend your home entertainment set-up.

Related: The best media streaming devices

Hisense Roku TV on TV stand
©Hisense

Can you watch normal TV on a Roku TV?

While you may be able to access some live TV channels via dedicated apps, these will be limited in comparison to channels available via cable and satellite TV.

In the UK, apps such as BBC iPlayer, All 4, ITV Hub and My5 will allow you to watch live TV for free. Keep in mind that some channels may require a UK TV license for live broadcast, so be sure to check before you start streaming.

On the other hand, Roku smart TVs come with a Freeview Play feature, giving you access to "over-the-air" digital television. All you need to do is connect your aerial to your Roku TV and enjoy thousands of live channels for free.

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Which is better Roku TV or Fire TV?

Both Roku TV and Fire TV are great video streamer options, depending on what you’re looking for.

The Roku’s no-nonsense menu and easy-to-use format make it a great option for those looking for a simple interface to navigate through. Roku’s search tool is also extremely thorough and non-biased towards Roku channels, giving you an even playing field.

However, for optimal voice and TV controls, the Fire TV micro consoles might be a better option, especially if you are already within the Amazon ecosystem or an existing Prime member.

Ultimately, both options will give you an enjoyable streaming experience with a great range of entertainment.

Marina Avraam is a Storytelling Executive for WhatsTheBest, and also works for Mother&Baby. She has a passion for psychology, reading and fashion writing.

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