Amazon’s Early Black Friday Deals event has landed, with prices dropping across all categories. The Early Black Friday Deals went live today, October 26, and will be running until November 19.
To find out what other Black Friday deals are currently running across the web, read What's The Best's Guide To Black Friday 2020
The Early Black Friday Deals event comprises of long-term discounts, which will run for several days or even weeks, and other short-term and timed deals. If you see something you like, it’s best to act with haste, as there’s no guarantee that the item will still be around at a later date.
Likewise, this means that there will be new deals popping in every day, sometimes by the hour, so if there’s nothing on your first pass through, it’s worth combing through again at a later point.
When does Black Friday start?
Black Friday used to be one say in the USA. Now, here in the UK, it can be weeks long in the run up to November 27, and running over to Cyber Monday.
This year and true to form, Amazon has kicked off proceedings with the Early Black Friday Sale. This ends on November 19, with the November 20 taking over with Black Friday Week, which runs for tend days, ending on November 30 (aka. Cyber Monday).
If you're looking for a guide to all of these events, head over to our Ultimate Black Friday Guide.
The best categories in Amazon’s Early Black Friday Deals:
To view all of the Early Black Friday Deals, click here.
Highlights from the Early Black Friday Deals:
1 of 23Up to 15% off on TVs from LG, Sony, Philips, and more
2 of 23Roku Express HD Streaming Media Player
3 of 23Ultimate Ears BOOM 3 Wireless Bluetooth Speaker with PowerUp Dock
4 of 23Philips Series 5000 Wet and Dry Men's Electric Shaver
5 of 23Sennheiser M3AEBTXL Momentum Wireless Noise Cancelling Headphones
6 of 23Philips Azur Advanced Steam Iron with OptimalTEMP
7 of 23Philips Series 2000i Connected Air Purifier
8 of 23Naked Grouse Blended Malt Scotch Whisky
9 of 23Philips Wake-Up Light Alarm Clock
10 of 23Canon Zoemini C Mint Green Instant Camera
11 of 23Tile Pro & Slim Combo
12 of 23Logitech G502 Lightspeed Wireless Gaming Mouse
13 of 23Samsung Galaxy Tab S6 Tablet
14 of 23Spyro Reignited Trilogy
15 of 23DeLonghi Nescafé Dolce Gusto Jovia Pod Capsule Coffee Machine
16 of 23Amazon Music Unlimited - 3 Months Free
17 of 23Up to 39% off selected TomTom products
18 of 23Bose QuietComfort 35 (Series II) Wireless Headphones
19 of 23Suunto Core All Black Watch
20 of 23HUAWEI P40 128 GB 6.1 Inch Smartphone Bundle with PU Case
21 of 23Philips DAB + Radio
22 of 23Razer Huntsman Mini Red Switch Gaming Keyboard
23 of 23Bosch Professional 18V System GSB 18V-28 Cordless Combi Drill
The event comes hot on the heels of the hugely popular two-day Prime Day event, which also played host to significant deals across Amazon’s catalogue. The Early Black Friday Deals is a much longer sale, and also has much broader appeal.
Whereas Prime Day is an exclusive event for Amazon Prime members, the Early Black Friday Sale, and the Black Friday and Cyber Monday events that’ll quickly follow, are available to everyone with an internet connection.

The events tagline - “Shop early. Relax later.” - suggests that the discounts are to reduce the pressure on shoppers to hit the online stores across the Black Friday event. It’s also reasonable to think that this will help Amazon’s warehouses and delivery drivers by spreading, and therefore lessening, the logistical weight of the big sales event that is Black Friday.
