For brands in 2020, sustainability is big business. Fast fashion has taken a back seat and consumers are looking to buy from brands that not only have a conscience, but are practising what they preach.
Industry leaders have stepped up their eco-game massively, with many pledging to create a greener supply chain, reduce waste and pollution, eliminate plastic bags, and be more water-efficient, as well as addressing labour conditions.
These steps encourage greater consumer loyalty, improve a brand's value and reputation, encourage innovation and, most importantly, help to save the planet.
Back in 2019, footwear giant Nike announced its pledge, 'Move to Zero'; a comprehensive plan to protect the future of sport by protecting the planet. The company has made moves towards zero carbon and zero waste with their existing lines, including the immensely popular Air and the Flyknit, but it wasn't going to stop there.
Introducing, the Space Hippie - Nike's lowest carbon footprint shoe yet. What's it made of, you ask? Well, rubbish. Literally.
Each Space Hippie is around 25-50% recycled rubbish, scrap material from the factory, recycled polyester yarns, Nike Grind rubber and recycled foam scraps. With no glue usage, plus packaging to reflect the shoe's ethos, Nike has seemingly succeeded in doing the impossible.
The collection was created by a team of designers who were given a 'space junk' scenario - use the materials around you to make something that works - and they've done just that.
Named simply 01, 02, 03 and 04, the collection features a low-top, mid, and high-top for men, plus one women’s exclusive low-top. All lightweight and with a rugged, raw look. Weird? Yes. Wonderful? Also yes.
While they won't be everyone's cup of tea, there's a huge buzz around them in the sneaker world, so keep your eyes peeled on the Nike website on 11 June for the drop. Prices start from £124.95.
Jade Moscrop is a Content Writer and Reviewer for WhatsTheBest, specialising in lifestyle topics. She also writes for Closer, Heat, and Mother&Baby.