Adam Binnie

Adam Binnie in a toy car
Adam Binnie in a toy car
CREDIT: Adam Binnie

Adam Binnie is Affiliate Operations Editor and contributor to What’s The Best. He looks after the team of writers that brings you expert product recommendations from across Bauer Media’s online portfolio.

He has been a journalist for 15 years – covering news and reviews for some of the largest and most loved magazines and websites in the country, such as Motorcycle News, The Telegraph, Yours, Parkers, The Independent, Mother&Baby, RiDE, Closer, CAR Magazine (and CAR Products), and Modern Gardens.

Outside of work, Adam enjoys riding motorbikes and mountain bikes, going to gigs, driving radio control cars with his son, and photography. He is an expert in cars and car accessories, fitness, parenting and cooking.


After studying English at university, Adam completed a post-graduate news journalism qualification (NCTJ) and spent five years as a local news reporter and web editor.

He made the switch to automotive journalism in 2015, where he wrote about and presented videos on anything with an engine for, and CAR magazine.

Career highlights include driving on the closed Isle of Man TT circuit, visiting the Toretto house in California, and setting very average lap times on F1 tracks around the world.

But helping car buyers choose their next set of wheels with informative and entertaining writing was always the most satisfying element of this role, and it’s this consumer focus that he brings to Bauer’s commercial content team and What's The Best.


Adam thinks there’s nothing better than being on two wheels and has spent the last decade of his life slowly filling the garage with bikes. Both engined-powered and of the pedal variety.

He rides at the local bike park at least once a week and fills the gaps between by running in the woods nearby. To say he is obsessive over the latest mountain bike equipment and tech is an understatement.

On What’s The Best he’s written about jerseys, shoes, shorts, helmets, backpacks, sunglasses and of course bikes too.


This focus crosses over into tech too – Adam’s tested sports trackers and smart watches galore, as well as indoor turbo trainers and tools.

Elsewhere he’s got a keen interest in office gadgets and loves trying out keyboards and mice, as well as headsets and speakers, in an effort to make working from home more comfortable and efficient.

Areas of expertise:

• Cycling apparel and equipment

• Headphones, earbuds, speakers

• Keyboards

Top buying tips for readers are:

“You get more for your money when you spend it on things you use for hours at a time, but might not appreciate in everyday life – think about how long you spend sat in an office chair, for example, or typing on a keyboard. Upgrading these items can have a huge impact.”

“I’ve been rescued by my mountain bike multitool more times than I care to admit, so much so that I don’t leave the house for a ride without it these days. Think about the jobs you need to do on the trail and then buy the best possible tool for the job – you won’t regret it.”